Nestea is satisfying more than just thirst this summer with the introduction of its king size can and three new flavours. The Coca-Cola brand also launched two television commercials showing how the iced tea beverage can help Canadians dodge awkward conversations – “just keep drinking.”
Fifteen-second English and French television spots from Toronto’s Zulu Alpha Kilo show individuals taking extra-long sips from their king cans to avoid, as presented in one scenario, saying “I love you.”
The commercials – in addition to digital pre-roll, public relations, experiential and the #JustKeepDrinking hashtag – are in support of the new can, which is nearly double the size of a regular can and sells for only 99 cents.
“Our research told us that Nestea in a larger can format would be a value for our consumers and the three new flavours (Half Tea Half Lemonade, Honey Ginseng Green Tea, Mango Green Tea) was an exciting proposition,” Angela McIntosh, integrated marketing communications manager for Nestea told Marketing in an email.
“The large can format offers consumers a great value at an attractive price point,” she added.
The television commercials are running until December. UM is handling the media buy, Environics is managing PR for the campaign, Inventa is responsible for experiential, while Gravity oversees social.
