Nestea is asking Torontonians and Montrealers to share their inspirational stories of goodness for a chance to be featured in a national advertising campaign for its vitamin and calcium enhanced iced tea Vitao.
Canadians over 18 will with have the opportunity to share their stories at a pop-up photography studio downtown Montreal or Toronto, April 3 and 4 respectively.
Nestea said each story will need to be “something a little bit extraordinary—more than giving up a seat on the bus.”
A pair of Montrealers will be featured on a mural in the city’s downtown core, along with other locations across Canada. Nestea has yet to announce its plans for the Toronto entries.
Nestea Vitao, a product of Beverage Partners Worldwide but marketed and distributed by Coca-Cola Canada, hit store shelves last March. Nestea supported the launch with a national ad campaign from Lowe Roche last summer.
Wallace Leung, senior brand manager, Nestea said the tea was developed for Canadians wanting healthier, great-tasting, on-the-go beverages with antioxidants and vitamins.
