Nestle Canada is dressing up four of its most popular chocolate bars for Halloween with new themed packaging.
The company’s Kit Kat, Aero, Smarties and Coffee Crisp bars will appear in collector’s edition Halloween packaging in stores across Canada starting in early September.
Halloween graphics are paired with variations on the products’ original names, including “Coffin Crisp” and “Scaries.” The package and in-store display designs are by the Toronto office of Polan + Waski, a branding, design and marketing agency that has a long-standing relationship with Nestle.
