This week two completely different marketers – a footwear company and a group that represents farmers – are using an eggs-first approach to get Canadians ready for Easter.
Egg Farmers of Canada
Egg Farmers of Canada and décor expert Andrea Ford have teamed up to help Canadians get cracking on some fun Easter activities.
Ford, the founder of Toronto-based DIY workshop Re:Style Studio, has shared instructions on how families can use natural ingredients already at hand in their homes to decorate their Easter eggs at EFC website eggs.ca. Eggs can be tinted several different colours, for example, using things like blueberries, turmeric and coffee.
Ford also suggests several egg-related recipes on the site that can be enjoyed on Easter, from prosciutto and mushroom strata to devilled eggs with crabmeat.
The partnership comes at a time of year when eggs are naturally top-of-mind for many Canadians celebrating Easter, and is a way to celebrate local high-quality eggs that come from Canadian farmers. A release about the partnership stated that eggs in Canada come from roughly 1,000 family farms across the country.
In the release, Peter Clarke, chair of the EFC, said the benefits of eggs go beyond decorating – they contain “all the natural goodness to keep the family happy and healthy,” he said.
Crocs at the zoo
The Toronto Zoo is about to get a visit from a different kind of croc.
This Friday, the footwear company Crocs will be holding an Easter egg hunt at the zoo that will educate families about different animals that lay eggs.
The event will see Crocs mascot, Duke, interact with families as they search for all kinds of eggs – from Komodo dragon eggs to turtle eggs. Participants will earn a stamp in a “Crocs Egg Hunt Passport” for each egg they discover. Prizes will be given to kids that get three or more stamps.
There are also $100 Crocs gift cards up for grabs for families that unearth the hidden golden egg in their passport.
The day-long event is open to the public and will also feature a preview of several of the Crocs styles for spring.
Founded in 2002, Crocs offers more than 300 styles of footwear, from its iconic clog to sandals, heels and sneakers.
