Telus is sticking it to transit shelters in Vancouver, Calgary and Edmonton for its latest out-of-home marketing stunt to promote its land line, TV and Internet products.
The telecom has invaded 18 high-traffic transit shelters with magnet geckos, the latest Telus critter, to promote its Future Friendly Home bundle, which is only available in B.C. and Alberta.
Passersby can grab a gecko magnet, which in B.C. directs them to Telus.com/Bundle, and Telus.com/GetTV in Alberta, and reads: “Bundle and save on the sure-footed network. You’ll be gripped.”
“We always like to find ways to break through,” said Rachael Mens, senior manager of communications marketing at Telus. “We know that consumers really love to engage with our brand. We thought this would be a unique way for consumers to take our bundle message home with them.”
The board holds approximately 200 magnets, which are replenished every few days. Mens said about 3,000 magnets have been taken since the campaign launched earlier this week.
Creative shop Taxi and media agency Media Experts created the TSA campaign, which wraps at the end of the month.
