NKPR has been hired to lead the launch and communications strategy for Montecito, a new restaurant opening in Toronto’s entertainment district this summer.
The restaurant is a partnership between Hollywood director and Toronto native Ivan Reitman, California chef Jonathan Waxman, and Tom and Jordan Bitove of Toronto-based Innov8 Hospitality.
NKRP will spearhead the branding, media relations and launch event for the 12,000-square-foot, 280-seat restaurant.
The PR firm is aiming to build significant buzz for Montecito’s opening, and keep the excitement going through media relations, partnerships, events and social media. Hard-hat tours hosted by NKPR will give media the first behind-the-scenes look at Montecito in late May.
The venue, which also includes an event space with a private entrance, is set to open in late June.
