NHL wants $89,000 from restaurant owner for ‘Go Habs Go’ poster

The NHL wants to send a Montreal restaurant owner to the penalty box over a sign in support of his beloved Canadiens. The league is demanding $89,000 from Fadl Issa for putting up a sign in one of his downtown restaurants showing a Middle Eastern man in a red-and-white Canadiens jersey slicing up shawarma. The […]

The NHL wants to send a Montreal restaurant owner to the penalty box over a sign in support of his beloved Canadiens.

The league is demanding $89,000 from Fadl Issa for putting up a sign in one of his downtown restaurants showing a Middle Eastern man in a red-and-white Canadiens jersey slicing up shawarma.

The poster in one of the franchise’s restaurants near the Bell Centre also had the logo “Go Habs Go,” emblazoned near the fez-wearing character with a large handlebar moustache.

A lawyer representing the NHL took a dim view of the tribute and sent Issa a letter in December, warning him that he was violating copyrights.

Issa swears the NHL will not get one thin dime out of him: “I took the banner out and definitely we’re not going to pay the $89,000.”

Issa painted over the Canadiens logo after receiving the first letter but another letter followed in January, saying that the “Go Habs Go” slogan is also a trademark.

“After we took out ‘Go Habs Go’ we received a letter asking us for $89,000 for damages,” said Issa.

“The ideas [for the sign] came from my children because we are supporting the Canadiens. They said, ‘Dad, why don’t you do some publicity for the Canadiens to win?’

“That’s what we did and unfortunately we came up with big problems.”

NHL lawyer Francois Larose was out of the country on Monday and could not be immediately reached for comment.

Issa said he didn’t get much sympathy when he discussed the matter with Larose.

He says that, at first, he thought it was a joke when someone told him he would be charged $1,000 per day until he removed the sign. Shortly afterward, Issa got the letter demanding the $89,000.

“I said, ‘Wow, to do publicity for the Canadiens costs you $89,000.’ That’s crazy, that’s unbelievable.”

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs