Nintendo moves its PR account to Craft Public Relations

The consumer electronics and software company to shift its communications focus

Nintendo of Canada has named Craft Public Relations as its public relations agency of record after a competitive review.

Toronto-based Craft will lead strategy, execution, media and influencer relations for the Nintendo family of products in English Canada. PR in Quebec is handled by Julie Gagnon Communications.

Nintendo’s previous agency was Cohn & Wolfe. Craft took over the account on May 1.

“Craft was founded based on a strong belief that clients are looking for a more strategic relationship with their PR agency — one that is rooted in a deep understanding of their brand, their business and their story,” said Craft founder Lisa Pasquin in a release. “That’s exactly what we offered to Nintendo.”

Nintendo “is made up of bold and leading edge marketers who are enthusiastic about a new and updated approach to communications,” Pasquin said. “We’re looking forward to working with them to move beyond a transactional, hardware and software-focused communications strategy to tell a holistic Nintendo story to families, parents and kids across Canada.”

Craft, which was founded last year, has a client roster that includes Clover Leaf, Tetley and GE Appliances.

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