NKPR has signed three new clients to its new talent division, NK Artists: Entertainment Tonight Canada host Cheryl Hickey, journalist and author Shinan Govani, and supermodel and motivational speaker Stacey McKenzie.
ET Canada’s Cheryl Hickey
NKPR will also be managing the public relations and social media efforts for the launch of OURS by Cheryl Hickey, a skincare line carried exclusively at Rexall.
The Toronto- and New York-based agency launched NK Artists in June, with a focus on personal brand-building and endorsement development for Canadian artists and celebrities.
“[Brands] are focused on having representation for models or actors, but we have so much talent in our country in so many different areas,” said Natasha Koifman, president of NKPR.
“And nowadays, when it comes to brand alignment, you’re not just looking for a model or an actor. You’re looking for someone who best aligns and represents your brand and is able to connect your brand with your target audience.”
Other clients on the roster include Hockey Night in Canada host George Stroumboulopoulos; photographer David Drebin; fashion designer Erin Kleinberg; lifestyle and décor expert Caspar Haydar and celebrity makeup artist Misty Fox.
