Shoes.com (ShoeMe.ca in Canada) and jewellery maker Pure Hazelwood have chosen NKPR as their public relations firm.
The online shoe retailer, which has worked with other agencies on projects, was referred to NKPR by a client. The agency then created a proposal to win the business.
NKPR is working with Vancouver-based Shoes.com on a long-term project basis. It organized two media and influencer events for Shoe.com’s launch of its first retail location on Queen Street West in Toronto earlier this month.
The agency is now supporting holiday coverage for Shoes.com in Canada and the U.S.
Pure Hazelwood was won via a formal RFP process. NKPR is the company’s first PR AOR in Canada.
NKPR will work with Pure Hazelwood on branding, awareness, influencer engagement and telling the company’s story.
Sherbrooke, Quebec-based Pure Hazelwood creates jewellery made of 100% pure boreal forest hazelwood which, according to the company, offers healing benefits. The company has more than 100 products available at more than 2,000 natural retailers, pharmacies and online.
