Fashion brand Sympli has selected NKPR as its first ever public relations agency of record.
NKPR has been called upon to increase awareness of Sympli as the brand expands its presence across the country. The agency will be responsible for strategic planning, media relations, strategic partnership development and digital counsel to support the 15th anniversary of Sympli, which launched in Vancouver in 2001.
Sympli president John Evans said he has known NKPR president Natasha Koifman for more than 10 years. The two worked together on Timberland.
“Sympli is a fashion brand that celebrates and empowers women, and we wanted to partner with a likeminded agency like NKPR that shares a similar goal,” Evans said in a statement.
Sympli, which employs more than 60 women, produces a clothing line for all body types with more than 300 designs and 30 colours.
