No apologies from Couche-Tard

Couche-Tard, a Quebec-based convenience-store chain, said it is comfortable with an Internet advertising campaign featuring a happy clown being hacked to pieces. Another ad has the multi-coloured clown meeting a gruesome death at the hands of a saw and coming out the other end in the form of balloons and pieces of confetti. The two […]

Couche-Tard, a Quebec-based convenience-store chain, said it is comfortable with an Internet advertising campaign featuring a happy clown being hacked to pieces.

Another ad has the multi-coloured clown meeting a gruesome death at the hands of a saw and coming out the other end in the form of balloons and pieces of confetti.

The two online ads are aimed at promoting the 10th anniversary of Sloche, Couche-Tard’s popular slushy drink.

Company spokeswoman Jacinthe Harnois said adults may finds the ads distasteful, but they are not the ones being targeted.

She said the campaign is aimed at teenagers and that the ads are appearing only on the Internet because that’s where it’s easy to reach youngsters.

She adds some people may be shocked watching the videos but she jokes the clown is just happy doing his job.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs