Swimmers can now be fashionable when they’re freestyling. Whoosh Heads founders Lynn MacEachen and Paul Takeda are triathletes who’ve created funky swim caps in a range of patterns, including butterfly, floral and “whoosher” (a cartoon-type character). Triathletes spend a lot of money on bikes and nice running outfits, says Takeda, but swim caps are “the most boring piece of equipment. They’re not very glamorous.” Whoosh Heads are made from 100% silicone, which makes for a “comfortable, tear-resistant cap.” The swim caps are available at Sporting Life and various bike stores across Ontario ($9.99). For now, the Toronto-based company is taking a grassroots approach to marketing, relying mainly on word of mouth and product reviews.
