This story has been updated
Molson marketer Peter Nowlan has been named chief brand and marketing officer for Tim Hortons and will replace the outgoing Bill Moir on May 21.
Moir has served as the QSR’s chief marketing executive since 1990, but had announced his retirement in 2012.
Nowlan arrives from Molson Coors Canada, which he joined in 2008 as chief marketing and strategy officer and was then made chief commercial officer in 2012. Prior to that, Nowlan spent 10 years at the Kraft Food Group, working in Canada, the U.S. and Asia.
“Peter is a highly respected and proven marketing leader with a track record of success in every role he has had,” said Marc Caira, Tim Hortons’ president and CEO, in a release. “We are delighted to welcome Peter to the Tim Hortons team, where he will apply his considerable talents and energy toward our continued growth as one of our industry’s most trusted and consumer-centric brands.”
When Nowlan leaves Molson on April 30, Scott Cooper, currently the beer maker’s chief strategy and business transformation officer, will step in as the new chief commercial officer. Cooper oversaw the creation and launch of the “Made From Canada” positioning for Molson Canadian, and steered the launch of Molson 67 in 2009.
“He effectively created a platform for the growth we are seeing for Molson Canadian as a brand,” said Gavin Thompson, a spokesperson for Molson Coors.
• Me & My Brand: Bill Moir looks ahead
While Nowlan officially assumes his new role in May, Tim Hortons says Moir will remain with the company into August to help transition the role. He will also “continue to be involved with the brand as President of the Tim Horton Children’s Foundation until the end of 2015, as well as be available to the CEO for strategic initiatives and programs as required,” the company said.
This story was updated at 2:40 p.m. on April 29, 2014.