Oh what a Teeez. NKPR lands a European beauty brand

Toronto PR shop also renews with the Bloor-Yorkville Business Improvement Area

NKPR has become agency of record for Teeez Cosmetics, a European beauty brand that will unveil its interactive retail counters at seven Hudson’s Bay locations this spring.

The agency has also had its mandate renewed with the Bloor-Yorkville Business Improvement Area and has won the account for retailer That’s Italy.

Teeez chose NKPR after an RFP.

“We’re really stoked to get the opportunity to work with them,” says NKPR president Natasha Koifman.

NKPR will be doing Teeez’s influencer engagement program, media relations, multi-sensory launch event and social media with the hashtag #TeeezTakeover.

Teeez launches four new collections each year inspired by the latest fashions. It also offers a concept in which consumers have their picture taken and use a play station to see what the makeup would look like instead of having to try on every colour palette.

“That is how we want to play with makeup in 2016. They really have the finger on the pulse of their customers,” Koifman says.

The agency was reappointed AOR for the Bloor-Yorkville Business Improvement Area for another three years after winning a “very competitive RFP.” NKPR has been doing the business improvement area’s PR for the last eight years.

“There are always fluctuations in our industry, so the fact that they went through a competitive RFP and we still won the business after all these years, I think it’s kind of a big deal.”

NKPR manages its PR, digital media, sponsorship initiatives and event management.

Retailer That’s Italy chose NKPR from a client referral. It was previously with Brill Communications.

The retailer is developing a concept store that will only sell Italian fashion.

The first That’s Italy location opened in Vaughan, Ont. and another location is slated to open in May in an 8,000 sq. ft. location on Yonge St. in Toronto. Locations across Canada and in Miami are being planned.

NKPR will be handling the launch of the new store, as well as media relations, branding, sponsorships and events strategies.

Add a comment

You must be to comment.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects