Ontario’s corn, soybean and wheat growers have merged to form a new farm commodity group, Grain Farmers of Ontario (GFO), and is unveiling its new logo.
The amalgamation gives the three commodity organizations a stronger voice regarding foreign policy, and a more coordinated approach to research objectives, said Barry Senft, chief executive officer, GFO.
GFO said the new brand identity, from Cossette’s Identica Branding and Design division in Toronto, was inspired by an aerial photo of the patchwork quilt-effect of Ontario’s fields of corn, soybeans and wheat.
“The logo signifies the crop rotation, land stewardship, agronomics and innovation that are the basis of sustainability for Ontario’s grain and oil seed farm businesses,” the organization said in a statement.
GFO is comprised of 28,000 farmers, and will focus on research, marketing and market development, production information, public outreach, policy development and advocacy.
The organization has launched GFO.ca and will be adding content on a daily or weekly basis, said Senft. GFO is also publishing its Ontario Grain Farmers Magazine 10 times a year, starting this October.
