Ontario Premier Dalton McGuinty’s image is noticeably absent in the latest campaign advertisement from Ontario’s governing Liberals.
The 60-second TV spot, which will start airing tonight, features McGuinty’s voice, although he’s never identified.
The ad shows images of factory workers, firefighters and farmers as the unseen McGuinty asks what defines Ontario, and then answers with “the way we work together.” The ad includes a throw to TheOntarioWay.ca. While the ad doesn’t air until Monday night, members of the online community fRed.ca could see the ad today.
Liberal campaign co-chair Greg Sorbara denied the Liberals are trying to downplay McGuinty’s image before the Oct. 6 election.
Sorbara said after eight years in office, the premier doesn’t have to identify himself to Ontario voters.
The new advertising comes just days after the Conservatives unveiled their campaign platform with a number of big promises.
But the Liberals say they aren’t going to get into a bidding war with the Progressive Conservatives, who are pledging to lower taxes and remove the harmonized sales tax from hydro and home heating bills.