An ad campaign is being launched to link Canadian businesses with a federal agency designed to help open doors to foreign customers.
International Trade Minister Stockwell Day launched the campaign today to connect businesses with the Canadian Trade Commissioner Service.
In a speech to the Toronto Board of Trade, Day said commissioners help companies enter foreign markets, assess market potential, find contacts and resolve problems.
The agency currently has offices in 150 cities abroad and 17 regional offices across Canada.
The ads will appear on billboards at nine Canadian airports, on the Internet and in various publications.
Day said Canadian economic recovery “depends on opening doors for Canadian businesses so they can reach out to global opportunities.”
“These new trade offices play a critical role in ensuring that all Canadian businesses, no matter where they are, have access to the global network of highly skilled trade commissioners.”
