Paris Hilton adds celebrity buzz to pro motorcycling circuit

Paris Hilton will now be hanging with bikers. The hotel chain heiress who draws photographers wherever she goes will have her own team on the world motorcycling championship circuit. The SupermartXe VIP by Paris Hilton team was unveiled by the infamous socialite in Madrid. It will compete in the 125cc category from 2011 to 2013. […]

Paris Hilton will now be hanging with bikers.

The hotel chain heiress who draws photographers wherever she goes will have her own team on the world motorcycling championship circuit.

The SupermartXe VIP by Paris Hilton team was unveiled by the infamous socialite in Madrid. It will compete in the 125cc category from 2011 to 2013. Hilton has agreed to attend at least five races next season.

“I can’t believe I have my own racing team! So cool! :)” Hilton posted on Twitter while at the launch.

Hilton wore a low-cut, pink and white, rhinestone-studded racing suit. Team riders Sergio Gadea and Maverick Vinales are expected to wear more reserved outfits.

The team colours are pink, white and blue.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs