That’s hot. Paris Hilton has partnered with Quebec-based craft company, Wooky Entertainment, to launch a scrapbook line called The Creativity Collection.
Aimed at teens and young adults, the line consists of accessories, albums and embellishments for consumers to personalize their memories and fashion accessories.
Genevieve Lecompte, vice-president of sales and marketing, Wooky Entertainment Inc., said the company was looking for a way to reach the 14 to 25 demographic in a category that tends to only focus on those 35 and older.
“We were looking to find a person that was well known internationally,” she said. “Paris Hilton’s name popped up and we said this would be a great fit because we know she always personalizes everything around her.”
Hilton had a hand in designing the line, which is available exclusively in Canada at Zellers, and as of next month will be sold in the U.S., Germany, Netherlands, U.K. and Australia.
“I am so excited to be working with Wooky Entertainment to launch Paris Hilton, the Creativity Collection in Canada,” said Paris Hilton, in a release. “These fashion kits reinforce creativity and individual style.”
Consumers can join the Creativity Collection fan club and purchase product at ParisCreativity.com.
Hilton and Wooky are supporting the line on their respective Twitter feeds. To date, Hilton has over 1.6 million followers.
