Pattison Outdoor Advertising has been appointed the official out-of-home advertising supplier for Toronto’s 2015 Pan Am/Parapan Am Games [TO2015].
The Mississauga-based company will handle traditional poster and digital billboard advertising for the games, interior and exterior advertising on public transit and street-level advertising. Advertising in office towers and malls will also be carried out by Pattison, Canada’s largest out-of-home and transit advertising company.
In a statement, Pattison CEO Randy Otto said that he is proud to see his company partner with the Pan Am/Parapan Am Games. “The unparalleled reach of our out-of-home advertising means transit riders, commuters, pedestrians and shoppers across the country will know that Toronto is set to welcome some of the world’s best athletes,” he said. “As an official supplier of TO2015, we’re building on our commitment to drive support and public interest in our Canadian athletes.”
Pattison represents large transit ad networks in many key Canadian markets, including the Toronto Transit Commission and other systems in Ontario, as well as in Calgary, Edmonton, Winnipeg and Halifax.
