As the YouTube views increase, so will the action in Perrier’s latest offering, “Le Club.”
A series of six vids showing a club scene were uploaded to the bottled water brand’s YouTube page, each showing the same setting but with increasing activity (of the sexy kind!).
As more people watch, more of the series is unlocked. There’s a contest element as well and, as a nice touch, Perrier provided a link to a free download of the song featured in the work.
Zenith Optimedia handled the Canadian media buy for the adapted project, which was conceived by Ogilvy & Mather France.
At press time, with just over 49,000 views for the project, only the second-tier video had been unlocked (50,000 looks to be the unlock for video number 3). Here’s a look at “Le Club’s” teaser vid:
