Pfizer Canada is taking its little blue pill to the greens for the revamping of Viagra.ca.
The site, which uses golf as a background theme, was redesigned by Montreal-based Twist Image to include more user friendly functions and answers to questions that current or prospective users may have about the erectile dysfunction drug, said Marc Charbonneau, Pfizer Canada’s brand manager.
“The nice thing about golf is that it’s a fairly relaxed sport, it’s very conversational, it’s very much about relationships,” he said.
Viagra.ca combines animation and video for its public and patient sections. In the public “clubhouse,” visitors can take a quiz, learn about the dangers of counterfeit products, how to talk to their doctors about Viagra and view the brand’s Canadian TV commercials.
Visitors to the patient area of the site, which can only be accessed with a prescription code, can sign up for the “Looking Forward” program that provides facts, information, tips and advice on topics ranging from leisure and health to relationships and sex.
Visitors can also listen in on a conversation between a man and his doctor as they play a round of golf.
The site is an important tool because it provides an anonymous avenue for patients seeking more information about the drug, said Charbonneau. Often “patients don’t want to walk out of the doctor’s office with a big pamphlet that says Viagra on it,” he said. “They want something that’s discreet.”
