Canadian fashion company Picadilly has selected Shine PR as its AOR in Canada in advance of its debut at this month’s Toronto Fashion Week.
Shine will also be managing any international PR requests for Picadilly, which is sold in 18 countries.
Picadilly, a family-run business since 1975, has not worked with a PR agency before.
Shine was selected after a competitive bid to manage media and influencer relations and will work closely with marketing consultant Joanna Track of Good Eggs & Co, and show producer Anna Nenoiu at the fashion show.
Picadilly will be showcasing its new line that includes contributions from Canadian designers David Dixon, Joeffer Caoc and Franciska Veress.
“Shine’s connection to fashion and lifestyle influencers and media made them a great partner for this project,” says Picadilly president Neil Dombrowsky.