There seems to be slightly less talk this year about whether or not the word “Christmas” should be used in holiday advertising. Maybe the debate has played out, but advertisers hoping to attract as many shoppers as possible are still asking questions about strategy.
Tell us what you think in the Marketing poll. As always, your comments are welcome as well.
Should marketers use the word “Christmas” in holiday messaging?
• Yes. That PC debate is so last year.
• Sometimes. It depends on the campaign or execution.
• No. Campaigns should be as inclusive as possible.
