Has the definition of “full service” ever been longer? Social media, branded content, web development–with so many options, big shops have a heavier burden than ever if they want to be the one-stop-shop they were even five years ago.
The marketplace is saturated with start-ups and innovative thinkers with new agency models fighting for advertisers’ limited budgets. Full-service shops might not be disappearing any time soon, but they are clearly under attack.
