There’s no shortage of commentary on Visa’s new campaign, “Smallenfreuden,” after it was teased online and in major cities with mysterious OOH elements. The guesses of what brand was behind the teaser gave way to a debate on whether teaser campaigns worked at all, or if Visa had backed up its buzz with solid creative and strategy.
So what do you think? Are teaser campaigns worth their media spend? Did Visa take the right approach? Vote in our poll, and hash out the finer points of your opinion in our comment section below.
