The next issue of Marketing features a story on upcoming legislation in Ontario that focuses on making communications accessible for everyone, no matter their age or physical abilities. Since we’ve got Canada’s aging population on the brain, we’re curious to see which demographic you’re targeting these days–or, more specifically, which one is spending the most. Sure, the 18-to-34 set has long been the industry’s coveted market, but what about the older part of the population?
Take part in our poll and feel free to comment as well. We’d love to hear your take on this.
