Vancouver’s The Province newspaper posted six video spots on Facebook Monday as part of its “Start your day with more sports” contest.
Readers are asked to vote on their favourite ad at Facebook.com/TheProvince and the most popular will air on television later this year, says Patricia Wu, marketing manager for the Vancouver publication.
Three of the :15 spots feature Fin, the mascot for the Vancouver Canucks. The grand prize is four tickets to the Canucks-Wild game on March 14 and the second prize is two tickets to the Canucks-Ducks game on Feb. 9.
“Because we had such a great variety of spots, we decided to launch the contest using social media in a strategic way,” Wu said. “Fin and the Vancouver Canucks are what this city cares about and we’re at the top of the NHL.”
The ads, from Vancouver-based ad agency The Goat Farm, show various ways sports fans can wake up “with more sports,” from using a squirt bottle for coffee to having Fin use an air horn as a wake-up call. The ads all end with the Province Sports tag line: “Go Big Province Sports.”
“We continue to focus our marketing efforts around Province Sports because it’s one of our core strengths and something our readers know we always deliver on,” said Wu.
While the core readership for The Province is males 18- 64, the campaign is trying to appeal to an 18- 34 slice of that demo, she said.
In addition to the Facebook campaign, The Province is running print ads.
