This year’s Marketing Evolution Summit was developed based on direct feedback from the chief marketing officers we talk to every week, where we ask questions about their successes, their struggles and their long-term goals.
Please find a selection of our coverage so far in 2016, all of which align in some way to our theme of “The Power To Lead.”
Research On Marketing And Leadership
If You’re a Stressed-Out CMO, You’re Doing Something Right
Despite everything, marketing execs say they expect and even want the pressure
IBM Stats Prove CMOs Are Ready For ‘Creative Destruction’
Big Blue research shows where execs plan to invest in marketing
How CMOs Can Take Action On Deeper Demographic DataA
Environics Analytics’ research offers in-depth segmentation opportunities
Where CMOs Are Stalling On Data Strategies (Survey)
CMO Council report shows firms are struggling with real-time and context
CMO Profiles
McDonald’s CMO on Skills, Management and Mentorship
QSR exec discusses team building and her personal motto
Mastercard’s CMO: ‘We Are Perceived Wrongly As A Brand’
Raja Rajamannar explains how Priceless Causes is positioning the firm
GE CMO Linda Boff: ‘We Show Up With Trust. But…’
Marketing leader outlines journey to ‘digital industrial company’
Hershey CMO Explains His Cost-Cutting Rationale
Peter Horst wants to connect the candy to customers’ emotional moments
Just Eat’s Global CMO Is Hungry For New Growth Opportunities
Barnaby Dawe discusses the growing competition in on-demand food wars
Clorox CMO: Influencer Marketing Can’t Be A ‘Hobby”
Eric Reynolds says the approach needs to be thought out brand by brand
4 Questions Tata’s CMO Uses To Measure Innovation
Julie Woods-Moss warns her peers not to over-promise about digital disruption
What Ad Agency Life Taught The Weather Company’s CMO
David Jaye reflects on lessons from his early career that help him on the client side
Sage CMO: Three Amplifiers All Growing Businesses Need
Santiago Solanas discusses the advice he gives to startups and his internal priorities
