Reebok has withdrawn a controversial German ad campaign telling gym visitors to cheat on their girlfriend rather than on their workout.
Reebok spokesman Kerry Summers said Friday the company apologizes for “any offence they may have caused” and that the company “does not condone this message or cheating in any way.”
Summers said the posters – “Cheat on your girlfriend, not on your workout” – were placed in men’s and women’s locker rooms in 85 of the brand’s partner gyms across Germany for two weeks.
The posters were criticized in social media, with many people concerned over what appears to be an endorsement of cheating. Photos of the poster have gone viral online.
Reebok is a subsidiary of Adidas AG.
