Canada’s mobile payment ecosystem got a major boost Wednesday when Rogers announced it has certified Android and BlackBerry 10 for its “suretap” program.
Launched in November, the suretap program enables phones to be used as a payment method at equipped retailers. Using secure SIM cards, it also allows the phone to store information for loyalty/rewards programs. At launch, Rogers partnered with CIBC and had certified just two phones – both older BlackBerry models.
By adding support for Android phones, including LG Optimus G and both the Samsung Galaxy S II and Samsung Note II, Rogers is increasing the number of consumers who can make mobile payments.
In a release, Jeppe Dorff, vice-president of transaction services at Rogers, said the inclusion of Android is necessary to grow the suretap program. “To continue driving adoption and growth of mobile payments in Canada, it is essential that a strong ecosystem is established to include multiple devices, operating systems and payment networks.”
The Android operating system holds the largest share of smartphone unit shipments in Canada and in North America, according to consultancy firm IDC Canada.
Rogers has had its eye on mobile payments since September 2011 when it publicly discussed opening a financial institution focusing on payment services. In May 2012 Rogers announced its partnership with CIBC, the first brand to make an app for the supertap program.
The suretap program uses Near Field Communication (NFC) technology, a chip that transfers data through touch that is also used in print ads and OOH. All major smartphones use NFC with the notable exception of Apple’s iPhone which could stunt its mainstream adoption, according to some analysts.
