Rona hires retail veteran Alain Brisebois as CCO

Rona has hired retail industry veteran Alain Brisebois to be its chief commercial officer. Brisebois, who will also hold the title of executive vice-president at Rona, is being brought on board to improve the struggling home improvement retailer’s operational efficiency and to develop synergy between its purchasing, merchandising, procurement and marketing activities. A 30-year veteran […]

Rona has hired retail industry veteran Alain Brisebois to be its chief commercial officer.

Brisebois, who will also hold the title of executive vice-president at Rona, is being brought on board to improve the struggling home improvement retailer’s operational efficiency and to develop synergy between its purchasing, merchandising, procurement and marketing activities.

A 30-year veteran of the retail industry, Brisebois previously worked at Alimentation Couche-Tard, where he served as vice-president of purchasing and supply chain before moving up to senior vice-president of operations in 2010.

He has also held key positions at Metro Inc., including senior vice-president of the Ontario division.

“I’m happy to rely on Alain’s extensive experience in retail to help us review our business processes, improve our efficiency and offer our customers a better shopping experience,” Rona president and chief executive Robert Sawyer said in announcing the move on Friday.

Rona is the largest Canadian distributor and retailer of hardware, home renovation and gardening products with a network of more than 800 corporate, franchise and affiliate retail stores and almost 28,000 employees.

However, the company has been struggling to improve poor operating results in recent years as it faces tough competition from other big retailers, including Home Depot and Lowe’s.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs