When the country tunes into the opening ceremonies for the 2014 Winter Olympics on Friday, Samsung Canada will premiere two video ads to promo its new Digital Olympic Games Hub, a linchpin of the brand’s #BringItHome Sochi campaign.
Additional videos and extended versions of the TV spots are available on YouTube.
Written, produced and edited by Notch Video, the spots highlight Samsung’s sponsored athletes — Steven Stamkos, Hayley Wickenheiser, Greg Westlake, Marie-Ève Drolet and Michael Gilday — as they train and talk about the morale boost they get from fan support. The ads will urge viewers to cheer on all of Canada’s medal contenders with the website’s “Notes From Home” feature, which aims to deliver a virtual kind of home-field advantage.
The videos will air on CBC (and CBC.ca), TSN, TSN2 and Sportsnet.
As part of the campaign, detailed in the fall, brand ambassadors have already been touring the country with Samsung Galaxy Note smartphones to record motivational messages from Canadians to our competitors. To date, people have posted more than 6,000 Notes From Home.
“We are creating a truly mobile Olympic experience that will bring the excitement of the Games in Sochi home to Canadians and in turn [send] our energy to encourage our athletes to be at their best while they are away from home,” said Mark Childs, Samsung Canada’s chief marketing officer, in a statement.
Developed by Cheil Canada, Samsung’s digital hub will also present behind-the-scenes content from two contest winners who landed the opportunity to attend the Olympics and document their experience with the Galaxy Note 3.
Sochi is widely expected to be the most social Games ever, and stoking fan engagement has become a major strategic priority for both the Canadian Olympic Committee and sponsors alike.
