Samsung has brought its Global Galaxy Studio—an interactive pop-up concept—to Canada for the first time.
The studio has been activated in London, Seoul, Singapore, New York, and now Toronto. The store opened at CF Sherway Gardens, the future home of Samsung’s first retail location in Ontario, which is slated to open late next month.
“We’ve been on a journey of bringing the brand to life for Canadians over the last couple of years,” said Mark Childs, chief brand officer at Samsung Electronics Canada. “The intention here is to continue to bring the brand to life, but more importantly, to bring the latest innovations to life in the space. It’s a highly interactive, hands-on experience zone where [consumers] can experience the latest innovations hands-on, or in the case of VR, eyes-on.”
The centrepiece of the Global Galaxy Studio is the new Gear S2 wearable smartwatch, which consumers can try on and see how it interacts with other mobile technologies such as the Samsung Galaxy S6 edge+ smartphone and Note5 phablet.
Visitors can also mix music on the SoundCamp app, try out Level headphones, and take part in an immersive experience with Gear VR—a mobile virtual reality device. Samsung is also bringing its NHL partnership to life by showing how hockey fans can amplify their NHL experience using Samsung devices.
“[The studio] gives Canadians a chance to fully experience the innovations in a way that can spark their passions, whether that’s music, hockey, being creative or productive, or if they’re just really interested in the design aesthetic of our latest [technologies],” said Childs.
Samsung held a media launch on Oct. 23, featuring a performance by The Arkells (pictured above).
The Global Galaxy Studio will be open until Nov. 8. “It will give a sneak preview of what to expect from us at Sherway permanently,” said Childs.