Samsung Canada is putting its retail footprint in Ontario for the first time with a new “experience store” set to open at Etobicoke’s Sherway Gardens.
The 2,535-sq.-ft. space will open in September, as part of the grand opening of Sherway Gardens’ $550-million expansion and renovation of its north wing. Samsung has three other retail stores in Burnaby, B.C., Richmond B.C. and Edmonton.
The Sherway Gardens store—Samsung’s largest in Canada—will allow customers to engage with Samsung’s lineup of Galaxy mobile devices and tablets, as well as other consumer electronics.
“We spent a lot of the time over the last couple of years learning from our retail operations out west,” said Mark Childs, chief marketing officer at Samsung Canada, in an interview with Marketing. “We’re now ready to bring the latest visualization and evolution of the store to Ontario. Our focus is on bringing the brand to life in a really tangible way, in a premium experience in this new mall.”
The new store will also feature an “experience zone” that lets customers touch and feel different technologies. Childs couldn’t reveal specific details, but said Samsung also hopes to “bring to life [our partnerships]—whether that be Hockey Canada, our NHL partnerships, our music partnerships—in true form at the retail location.”
In terms of expansion plans, Childs said the intention is to continue to bring the brand to life. “We have bold, ambitious plans to expand the presence of our brand, and that will include retail.”