Environmental Defence has launched a television and online marketing campaign with the help of Scotiabank.
Scotiabank is the lead sponsor of the environmental organization’s “I Am Green Power” campaign, which launched last Friday. The focal point of the initiative is a website, IAmGreenPower.ca, where consumers can get tips and information about topics such as renewable energy and conservation.
Visitors to the site can also upload stories about how they use and produce green power. Four similarly-themed public service announcements, shot prior to the campaign, are currently available for viewing on the website. One spot, for example, features a couple with solar panels on their house, while another focuses on a farmer that uses wind power.
In August, Environmental Defence will select one user-generated story to serve as the basis for another PSA.
“We wanted to talk to Canadians about the fact that green power is already here, that people are already using it and benefiting from it and that there’s a lot more that we could be doing to make the country greener,” said Jennifer Foulds, communications director for Environmental Defence. “Scotiabank has been a huge help in terms of building the site, shooting the PSAs and enabling us to have the resources to tell these stories.”
Kaz Flinn, vice-president, corporate social responsibility for Scotiabank, said the objectives of the Environmental Defence campaign meshed with her company’s internal green goals.
“What they’re doing is very relevant to us, because we’re certainly active in that area from an operational standpoint as far as reducing our own footprint,” said Flinn. “(Environmental Defence) is an organization that has a strong reputation and has done some great things, so to be associated with them is also a very positive thing for us.”
To capture consumers’ green power stories, Environmental Defence brought a production team to its booth at the Green Living Show in Toronto this past weekend.
