Canadian tissue brand Scotties has partnered with celebrated architect and interior designer Dee Dee Taylor Eustace on a summer-long print campaign meant to showcase the brand’s vast array of tissue box designs.
In addition to being featured in the brand’s full-page print ads, set to run in English and French Canadian lifestyle magazines this summer, Eustace will also design three new tissue boxes for Scotties. The custom designs will become available in the fall.
In the ads, Eustace offers expert tips to consumers on how to choose the right tissue box for their home design palette. The ads will run in Canadian Living, Style At Home, the style section of the Globe and Mail, Chatelaine and Coup de Pouce, among others, until September.
In a statement, Nancy Marcus, vice-president of consumer marketing at Kruger Products, said the partnership with Eustace will “give relevance to our ad campaign through her insights and style tips that demonstrate how every Scotties design box has a room in mind.”
Kruger’s category director of facial tissue, Oliver Bukvic, added that Eustace was a top choice, and said the collaboration came together quickly given the designer’s popularity among design-savvy Canadian consumers.
The campaign’s creative work was done by John St. Maxus Canada handled the media buy.
