It’s time to see who got the golden tickets. It’s time to reveal The List.
Once again it is Marketing‘s tremendous pleasure to present the companies that have been shortlisted for Of The Year honours. Our editorial team, after reviewing campaigns, case studies, financial information and a year’s worth of news, has selected the marketers, agencies, media and tech players it feels excelled in 2015 with brave strategies and strong business growth.
This year’s Marketer of the Year shortlist covers a range of business sectors and businesses at various stages in their development. Some are sector-dominant, but trying to work with greatly diminished resources. Others are new brands engaged in a horserace for visibility under an American behemoth. And some are trying to change their relationship with agencies and the public to spread positive messages of change.
All the shortlists — including those for Agency, Media Player and the new Tech Player category — are available in the December/January issue of Marketing, available Dec. 15. Also check MarketingMag.ca over the coming days as we reveal the other companies selected by our staff. And be sure to book your tickets — available now — to our Best of 2015 celebration, where we’ll unveil our top picks for the year.
Shomi
The Netflix competitor is off to a blockbuster start with national ambitions.
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CIBC
Helping host the Pan Am games accelerated a new customer-focused brand positioning.
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Diageo
Despite deep cuts to the marketing department, Captain Morgan found his Canadian voice.
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Telus
In a sector racing to to prove its customer service credentials, this brand got an early start.
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Sport Chek
Content creation that focused on a key community delivers a big win.
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Sick Kids Foundation
Honest, unflinching campaigns reap great rewards in Toronto and beyond.
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Boston Pizza
Quick thinking brings an ambitious brand repositioning to life.
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The Ontario Government
Unprecedented bravery and change in a sector under scrutiny.
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