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Commission-free real estate network ComFree is in the midst of a new multi-platform campaign that unveils a new corporate identity and tag line: “Committed without commission.”
The effort from Taxi uses TV, radio and newspaper ads to show audiences how easy selling a house can be with the help of ComFree.
ComFree helps Canadians sell their homes without an intermediary and without paying a commission.
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One 30-second ad opens with a woman taking a pie out of the oven and wafting the scent throughout her home. A couple arrives to view the house and comment on how terrific the place smells.
“If you can take care of this,” says the female voiceover. “We’ll help you with the rest.”
“With this Canada-wide campaign, we wish to emphasize ComFree’s intermediary-free assisted sales service”, said Pat Sullivan, vice-president, ComFree, in a release.
The campaign launched in Ontario last week and is rolling out through Quebec, Alberta, Manitoba and Saskatchewan until March 13 with Carat handling the media buying and planning.
