Shaw Media has some new houseguests for the third season of Big Brother Canada on Global Television, with KFC, OxiClean laundry detergent and Shomi joining its existing sponsor roster.
Furniture retailer The Brick is returning as the official furniture provider, with an activation featuring on-air and online elements – including the weekly “Get the Head of Household look” – and a new social media initiative called “Unlock the Big Brother Canada Experience,” which offers fans a chance to win an all-expenses paid trip to the Big Brother Canada finale in Toronto.
The Brick is also inviting viewers to view furniture and electronics featured in Big Brother Canada in a dedicated section on its website, and is also holding a special #BBCan3 pop-up experience at one of its downtown locations this Saturday.
It is joined by returning sponsor Twistos, which is providing in-house snacks and bringing back its #TwistosTwists feature. As part of the grand prize, Twistos is also providing a $10,000 trip anywhere in the world.
According to Shaw, The Brick and Twistos garnered “unprecedented” levels of brand engagement during season two of Big Brother Canada, with fans casting a combined 1.4 million votes relating to their brand integrations.
As part of a new sponsorship, Big Brother Canada houseguests will use OxiClean; the brand will also air a series of “dirty laundry”-themed segments on-air and online.
Streaming video-on-demand service Shomi is featuring a weekly in-show challenge, while the weekly “head of household” will be able to watch one movie or TV show episode from the Shomi library as part of their reward.
Pizza Pizza’s sponsorship includes a themed task and a savoury reward if houseguests successfully complete it. KFC is keeping details of its integration under wraps, but will supply food to the houseguests.
Ramada is sponsoring a 24-hour live feed on the BigBrotherCanada.ca web site, and has also created a custom in-show challenge.
