Tapped Mobile, a Toronto-based provider of mobile ad tech solutions, has partnered with Shazam to become its exclusive sales representative in Canada, effective immediately.
Shazam currently has 9.5 million Canadian users and is adding 300,000 new users each month.
The service enables users to connect offline TV and music to online discovery, offers and extras via its music listening interface. Advertisers that have used the service include McDonald’s, Reitmans, Toyota, Michael Hill Jewelers and HBC.
According to Tapped Mobile, 68% of users who “Shazam” an ad go on to engage with the brand.
Tapped said mobile is “central” to the lives of Canadian consumers, with nearly 84% of TV viewers using either a smartphone or tablet while watching, with 53% of consumers with tablets or smartphones engaging in mobile-based activity related to what they are watching.
Additional research found 20% of tablet audiences and 13% of smartphone audiences have made a purchase via their device after seeing a product on TV. The company said Shazam is able to get consumers to that content quickly, while Tapped can provide “targeted, content-driven, immediately relevant,” integrations.
Shazam has been downloaded over 500 million times globally, and is still downloaded more than 13 million times each month. The service has over 100 million monthly active users.