Shoppers Drug Mart launches online beauty boutique

Site carries more than 100 brands, offers three free samples with every purchase

National pharmacy and personal care behemoth Shoppers Drug Mart has entered the online shopping arena with the launch of BeautyBoutique.ca.

A digitization of its prestige-focused in-store Beauty Boutiques, the ecommerce site carries more than 100 brands, including YSL, Shiseido, Benefit, Estée Lauder and Lancôme. Its broad category offerings include makeup, skincare, fragrance, nails, hair, bath and body, men’s grooming and gift sets.

The site also allows customers to earn points through the retailer’s popular Optimum loyalty rewards program, following on the heels of the Optimum app, launched in June.

“We know Canadians love their Optimum points, so keeping this consistent with the in-store experience was very important to us,” said Mike Motz, president of Shoppers Drug Mart in a release.

Shoppers Drug Mart has approximately 10 million Optimum members. Other incentives to shop the site include free shipping within Canada on orders of $75 or more (delivered within two to six days) and three free samples arriving with every purchase.

A division of Loblaw Companies, which acquired the high-performing pharmacy chain for $12.4 billion in 2013, there are more than 1,250 Shoppers Drug Mart (Pharmaprix in Quebec) locations in Canada. That same year, Shoppers reported total sales of $11 billion with adjusted net earnings of $614 million. First launched in 2003, the Beauty Boutique concept now operates in 267 stores across the country.

This article originally appeared at Cosmeticsmag.com.

Add a comment

You must be to comment.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs