With a brand value of $3.1 billion, Shoppers Drug Mart took the number-one spot on Interbrand’s first-ever ranking of Canada’s top 5 retail brands.
The list was rounded out by Canadian Tire ($1.8 billion), Rona ($485 million), Sobeys ($368 million), and LuLuLemon ($352 million).
“Shoppers Drug Mart has great geographic coverage, but in addition has done a good job branding the retail experience with its new stores, so that you’re more likely to be walking through the high-value, high-profit products first,” said Ted Graham, director, business development at Interbrand.
Last year, Shoppers opened a beauty concept store offering an “upscale beauty experience” under the new store banner Murale, and plans to expand its Shoppers Simply Pharmacy stores, a format designed to work within hospitals.
In the U.S., where 50 brands were ranked, the top five retail brands were Wal-Mart, Best Buy, Home Depot, Target and CVS Pharmacy.
The ranking marked the first time Interbrand has issued a brand value for Wal-Mart. Historically, the company has been excluded from its global brand ranking because it operates under different banners in the rest of the world, said Graham.
Wal-Mart’s brand value of US$129 billion is almost double the global brand value of Coke, and is larger than the rest of the top 10 U.S. retail brands combined, said Graham.
