As part of a strategic extension of its web platform, Danone has launched an online magazine called Feel Good Everyday.
The new e-zine includes upgrades to the pre-existing blog in terms of content, design and user experience. The platform’s architecture was enhanced, article pages were revamped, and a search filter was added in order to simplify content accessibility. The content includes articles and videos.
In a statement, Danone community manager Eric Milette said, “This new e-zine will help us boost our already excellent relationship with consumers. With almost 100,000 fans on Facebook, we wanted to offer an even more dynamic and welcoming platform so as to engage with them further.”
Sid Lee Technologies worked with Danone on creative, strategy and web production for a fresher design, including more seasonal motifs. The agency’s approach was to morph the content into more lifestyle-centric articles around the theme of “Feeling Good Everyday,” with sub-tabs such as: Live Better; Shape Up; Your Family; Healthy Eating and Recipes.
“With its user-friendly navigation and varied content, the platform created by Sid Lee for Danone readily meets the needs of consumers who are on the lookout for quick tips and good ideas for living a better life,” said Eve Martel, editor-in-chief of Sid Lee’s content department.
