Back in October we covered the launch of “Get Skittles Rich,” a contest campaign created by BBDO Toronto for Wrigley Canada. The candy brand today announced its winner, Chelsea Middleton.
“By mastering the nuances of the Get Skittles rich program, Chelsea virtually-networked her way to winning a haul of one million real Skittles candies. That’s equal to about 5,500 full-size bags of Skittles candies or enough to fill an average sized bedroom, if one were so inclined to try.
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[S]he attributes much of her success to embracing principles espoused by Danny Falcon and immersing herself in the world of virtual Skittles candy networking and using her social media sharing expertise.“Danny always says don’t be afraid of greatness,” says Chelsea. “In my mind it was easy to think of Skittles richness as greatness. I just hope I can live up to the strong sense of character expected of a Skittles Millionaire.”
To find out more about the campaign, check out our story on its launch.
