Staples Canada brings Dunder Mifflin paper to Canada

Remember The Office episode that featured a commercial Michael Scott directed about his beloved paper company? It was a heartfelt homage to paper that touched on inspiration, connections and optimism and captured a floating piece of paper that symbolically tied everything together. The voiceover ended with the absurd—and yet somewhat poetic – line “Dunder Mifflin […]

Remember The Office episode that featured a commercial Michael Scott directed about his beloved paper company? It was a heartfelt homage to paper that touched on inspiration, connections and optimism and captured a floating piece of paper that symbolically tied everything together.

The voiceover ended with the absurd—and yet somewhat poetic – line “Dunder Mifflin – limitless paper in a paperless world.”

That line, along with other slogans from the fictional paper company from the NBC show – now in its ninth and final season – appear on a real product that Staples Canada launched Monday in Canada.

The office supplies company is selling Dunder Mifflin copy paper in-store and online in Canada through a licensing deal with NBCUniversal Television Consumer Products. It is the exclusive retailer for the product in Canada.

Packaging on the reams of paper feature slogans including “Get Your Scrant On” (a nod to Scranton, Pennsylvania, the city in which the show is set) and “Our motto is Quabity First.”

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs