StatsCan reviews booze, brews and cigarettes for new inflation stats

Statistics Canada is taking a closer look at some of the country’s favourite vices to see if they’re being given enough weight in the agency’s monthly inflation numbers. The Consumer Price Index, a much-watched figure that drives wage increases and economic policy, may underplay just how much booze and tobacco ordinary Canadians are buying. An […]

Statistics Canada is taking a closer look at some of the country’s favourite vices to see if they’re being given enough weight in the agency’s monthly inflation numbers.

The Consumer Price Index, a much-watched figure that drives wage increases and economic policy, may underplay just how much booze and tobacco ordinary Canadians are buying.

An international comparison, for example, shows that inflation yardsticks in Britain, Australia, Ireland and other countries give a bigger share to alcohol purchases than Canada does.

And domestic surveys suggest Canadians under-report their consumption of recreational substances that have a social stigma or are illegal, such as marijuana.

The review of vices is part of a major overhaul of the Consumer Price Index or CPI, which the agency expects to have in place for its May inflation report next year.

The painstaking exercise, undertaken every four years, is aimed at ensuring each of the 168 categories in the monthly basket of goods and services is given a weight that matches how ordinary Canadian households divvy up their own budgets.

An internal Statistics Canada chart shows that Canada’s alcohol weighting, for both store-bought booze and drinks served in bars and pubs, is 1.7% of the monthly household budget.

That compares with 5.1% for Australia, 4.1% for Ireland and 6.7% for the United Kingdom. Canada’s weighting, however, is higher than the 1% used by the United States, a country in which alcohol taxes tend to be lower.

Meanwhile, the agency has already decided to toss some new items into the inflation basket to reflect Canadians’ continuing love affair with electronics.

Smartphones and iPads, for example, make their basket debut next month, joining the recent additions of Blu-Ray DVD players and flat screen TVs.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs