Subaru Canada has introduced an in-dealership digital signage network called Subaru.TV that it says is aimed at improving its “brand identity and shopping experience.”
The automaker began deploying the national bi-lingual network in May, with the rollout now two thirds complete.
While individual dealers and dealer groups have some form of digital signage in place, Subaru claims that it is among the first manufacturers to deploy a digital signage network nationally.
It has spent the past year developing and sourcing high-definition content – including a five-minute sneak peak of the 2012 Subaru Impreza. Certain dealerships will also feature screens displaying the status of vehicles in their service area, aimed at reducing traffic to the service counter.
Developed in partnership with 10net Managed Solutions, Subaru.TV features 42-inch and 52-inch high-definition screens.
“We didn’t want this to be another boring menu-board style deployment cycling through advertising specials and promotions,” said George Hamin, director of e-business and information systems for Subaru, in a release. “We wanted to make this seem like network television – just without the competitor advertising.”
The company is also in discussions to secure additional news and sports content.