From encouraging words to subtle sentiments, here are four Mother’s Day advertisements that caught our attention.
Hallmark
In typical Hallmark fashion, the greeting card company has done a sentimental, saccharine TV-spot about the importance of keeping in touch, subtly reminding consumers that grandmothers need Mother’s Day cards, too.
Almay
Famous mother-daughter duo Goldie Hawn and Kate Hudson reminisce about Hudson’s childhood and detail the bond they share over cosmetics.
SportChek
Canadian Olympic gold medalist Meaghan Mikkelson trains alongside an unscripted voiceover from her effusively supportive mom, Betsy.
Kobo
The emotive 60-second spot encourages consumers to give their moms “the gift of reading” just like their mothers gave to them when they were crying toddlers.
